Pfizer’s Financial Supernova and the Art of Really Big Lies

Pfizer’s Financial Supernova and the Art of Really Big Lies by Dr. Joseph Mercola

STORY AT-A-GLANCE

• Pfizer’s annual revenue is expected to reach $101.3 billion in 2022, thanks to its COVID jab, which doesn’t prevent infection or spread, and Paxlovid, an ineffective and dangerous COVID antiviral that causes rebound
• Pfizer got plenty of free help from the federal government, which bullied and harassed people into getting the shots, and implemented rules that ensure hospitals and pharmacies will only prescribe certain COVID drugs, Paxlovid being one of them
• The key to getting away with a really big lie is making it so divorced from reality that the listener will assume their own perception is flawed, and then repeating it over and over again. This strategy has been used to great effect over the past three years, resulting in a massive shift from fact-based public health orthodoxy to irrational fantasy-based dogma
• Centralized top-down health care is far more attractive to Big Pharma investors than patient-centered care. The primary obstacle to the corporatization and monetization of public health has been truth, and this obstacle was finally overcome during the COVID pandemic
• The Big Lies told during the pandemic work because they veer so sharply from the truth. This break from factual reality is what makes it so difficult to question them, because if you do, you’re now questioning the entire hierarchy of public health

The manufactured COVID pandemic has been a proverbial golden egg-laying goose for Pfizer. Its annual revenue is expected to reach $101.3 billion in 2022,¹ thanks to its COVID jab, which doesn’t prevent infection or spread, and Paxlovid, an ineffective and dangerous COVID antiviral that causes rebound. It would be comical if it weren’t so egregious.

And, Pfizer’s coffers are more or less guaranteed to continue being filled to the brim as the U.S. Centers for Disease Control and Prevention’s Advisory Committee on Immunization Practices (ACIP) has now added COVID-19 shots to the U.S. childhood, adolescent and adult vaccine schedules.²

With this action, the CDC has secured Pfizer’s (and Moderna’s) permanent liability shield so that no one can sue them for damages for injuries and deaths occurring as a result of the shots. It also opens the door for states to mandate the jab for school children, which guarantees a continuous revenue stream.

That revenue stream may even exceed previous profits, as Pfizer raised the price on its COVID jab by about 400%,³ from $30⁴ per jab to somewhere between $110 and $130, on the same day ACIP voted to add the shot to the vaccine schedule. That price hike will take effect once the current U.S. purchase program expires.

Pfizer Hunts for the Next Blockbuster

As reported by Kaiser Health News (KHN),⁵ “a fortune amassed in the COVID pandemic is now paving the path to pharma nirvana: a weight loss pill likely worth hundreds of billions.” Pfizer is also hoping to develop blockbuster drugs for diabetes, migraines, ulcerative colitis, prostate cancer and sickle cell disease, and is gobbling up smaller drug companies with promising product portfolios.

A blockbuster drug may rake in billions, but that doesn’t mean it’s a blockbuster in the sense that it’s effective, as we’ve seen with Paxlovid and the mRNA COVID shot. Pfizer gets around this in large part by being a “remarkable marketing machine,” to quote Timothy Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management.⁶

Not only is Pfizer spending big bucks on splashy advertising, they also work with contract research firms like ICON, which run medical research trials for drug companies and federal agencies alike, thereby giving the drug companies the inside track on drug approvals.^7,8

Pfizer also gets plenty of free help from the federal government which, in the case of COVID, coerced millions with job loss threats into getting the shots, and implemented rules that ensure hospitals and pharmacies will only prescribe certain COVID drugs, Paxlovid being one of them.

The Art of Really Big Lies

In a November 4, 2022, article,⁹ clinical and public health physician Dr. David Bell discusses the art — and price — of lying, noting that the more divorced a lie is from reality, the more likely it is to succeed, thanks to the quirks of human nature and normal psychology:

“In a former role I had a boss who lied a lot. The lies were pure fantasy, but massive in scope and delivered with sincerity. They were very successful.

This success was based on the reluctance of most people to consider that someone in a position of authority in a humanitarian organization would completely ignore all semblance of reality. People assumed the claims must be true as fabricating information to that extent in those circumstances seemed to defy logic.

The principle of Really Big Lies is based on the lies being so divorced from reality that the listener will assume their own perception must be flawed, rather than doubt the claims of the person telling the lies. Only an insane or ridiculous person would make such outlandish claims, and a credible institution would not employ such a person.

Therefore, given that the institution is apparently credible, the statements must also be credible, and the listener’s prior perception of reality was therefore flawed. Lesser lies, by contrast, are likely to be perceived as sufficiently close to known reality to be demonstrably wrong. Inventing truth can be more effective than bending it.”

I believe this is precisely the strategy employed by Big Pharma, health agencies, government officials and the deep state propaganda arm over the past three years. Their claims have been so far from any semblance of reality, anyone aware of the facts has been left feeling more than a little crazy.

Unfortunately, while most humans have a moral and ethical compass, few end up following it when confronted by psychopaths in authority and the peer pressure to conform. As noted by Bell, good team players almost always end up supporting false narratives, and those who refuse to go along with what are clearly lies tend to be but a tiny minority.

Profit Through Deception

For decades, patient-centered health care has been the norm, and patients not only had the right, but the duty, to participate in the planning and implementation of their care. This was enshrined in the 1978 Declaration of Alma Ata¹⁰ — a declaration adopted by the World Health Organization “as the key to achieving an acceptable level of health throughout the world.”

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